Brand Book 2026
Agentive
Brand Guidelines
Complete brand identity, visual guidelines, and marketing plan for Australia's AI-native IT delivery platform.
Brand Book 2026
Complete brand identity, visual guidelines, and marketing plan for Australia's AI-native IT delivery platform.
Everything you need to create consistent, on-brand experiences across all touchpoints.
Mission, vision, values, brand personality, and target audience definitions.
Logo versions, clear space, sizing, placement, and usage rules.
Primary, secondary, and semantic colours with hex codes and usage guidelines.
Font families, type scale, hierarchy, and responsive typography rules.
Writing principles, key messages, vocabulary guide, and audience-specific messaging.
Layout, components, animations, spacing, and responsive design patterns.
Image style, categories, treatments, and specifications for visual content.
Platform-specific strategies, content guidelines, and engagement rules.
Document templates, presentation guides, and web component patterns.
Our colours convey trust, innovation, and energy while maintaining excellent accessibility.
Inter for all text, Fira Code for technical content. Clean, modern, and highly readable.
Outbound and inbound marketing strategy for growth in 2026.
Complete marketing strategy with detailed workflows, team structure, costs, and step-by-step execution guides for all channels.
Direct and indirect competitors, positioning matrix, and competitive advantages.
Campaign framework, channel specs, measurement standards, and examples.
| Role | Responsibility | Est. Cost/Month |
|---|---|---|
| SDR / Virtual Assistant | LinkedIn outreach, book meetings for Arash | A$500-1,500 |
| Content Writer | Blog posts, Medium articles, LinkedIn content | A$2,000-4,000 |
| SEO Specialist | Keyword research, optimisation, technical SEO | A$1,500-3,000 |
| Community Manager | Reddit + Facebook engagement (FULL-TIME) | A$3,000-4,500 |
| Video Producer | YouTube scripts, recording, production | A$2,000-4,000 |
| Video Editor | Edit long-form + create short-form reels | A$1,500-3,000 |
| PPC Specialist | Google Ads + Instagram Ads management | A$1,500-2,500 |
| Social Media Manager | Posting, scheduling, engagement | A$1,500-2,500 |
Total Team Cost: A$13,500-24,000/month + A$1,800 ad spend + A$500 tools
| Channel | Type | Details |
|---|---|---|
| LinkedIn Outreach | Outbound | Direct messaging to book meetings for Arash |
| Blog + Medium | Inbound | SEO/AEO optimised content with CTAs |
| Reddit + Facebook | Inbound | Community engagement with 40-50 accounts |
| YouTube | Inbound | 5-10 min educational videos |
| Short-form Video | Inbound | Reels on Instagram, YouTube Shorts, LinkedIn, TikTok |
| Google Ads | Paid | A$50/day budget |
| Instagram Ads | Paid | A$10/day (after 2 months organic) |
| Google Business | Inbound | Regular profile updates |
Essential brand elements at a glance.
| Element | Value |
|---|---|
| Primary Blue | #0066FF |
| Secondary Teal | #00D4AA |
| Accent Cyan | #76FFE4 |
| Gold | #C9A227 |
| Primary Font | Inter |
| Code Font | Fira Code |
| Tagline | From AI Strategy to AI Employees |
| Website | agentive.au |