← Back to Brand Book
Marketing Plan 2026
Complete marketing strategy for establishing Agentive as Australia's leading AI-native IT delivery platform, with detailed workflows, team structure, and step-by-step execution guides.
1. OUTBOUND MARKETING
1.1 LinkedIn Direct Outreach
Purpose: Reach out to potential clients on LinkedIn, build relationships, and book meetings for Arash.
Who Does This: Arash's Assistant (SDR or Virtual Assistant)
Workflow
STEP 1: Research & Build Prospect List
- Search LinkedIn for target titles: CTO, IT Director, Founder, CEO
- Filter by company size: 10-500 employees
- Filter by location: Sydney, Melbourne, Brisbane, Australia
- Filter by industry: Technology, Finance, Healthcare, Professional
- Build a list of 50-100 prospects per week
- Research each prospect: their company, recent posts, pain points
STEP 2: Send Connection Request
- Send personalised connection request
- NO PITCH in the connection request
- Reference something specific about them or their company
- Example: "Hi [Name], I saw your post about [topic]. Great insights on AI adoption. Would love to connect."
STEP 3: First Follow-up Message (Day 3-5 after connection)
- Thank them for connecting
- Share something valuable: an insight, article, or observation
- Ask a thoughtful question about their business
- NO PITCH yet
- Example: "Thanks for connecting! I noticed [company] is growing fast. Are you finding it challenging to scale your IT delivery?"
STEP 4: Second Follow-up Message (Day 7-10)
- Offer something of value: free assessment, relevant case study
- Soft introduction to what Agentive does
- Example: "We recently helped a [similar company] deliver their IT projects 60% faster using AI Employees. Happy to share how if you're interested."
STEP 5: Meeting Request (Day 14-21)
- Direct ask for a 15-minute call
- Provide Arash's calendar link
- Clear value proposition
- Example: "Would you be open to a quick 15-min call to see if there's a fit? Here's my calendar: [link]"
STEP 6: Meeting Booked → Arash Takes Over
- Add meeting to Arash's calendar
- Send prospect details to Arash before the call
- Arash conducts the meeting and closes the deal
Weekly Targets
| Activity | Target |
|---|
| Prospects researched | 50-100 |
| Connection requests sent | 50-100 |
| Follow-up messages sent | 20-30 |
| Meetings booked | 5-10 |
Human Expert Required
| Role | Sales Development Rep (SDR) or Virtual Assistant |
|---|
| Skills | LinkedIn proficiency, professional writing, CRM management, research |
|---|
| Time Required | 2-3 hours per day |
|---|
| Cost | A$500-1,500/month (VA) or A$4,000-6,000/month (full-time SDR) |
|---|
2. INBOUND MARKETING
2.1 Blog Content (SEO & AEO Optimised)
Purpose: Create valuable content that ranks on Google and AI search tools, driving organic traffic to agentive.au.
Who Does This: SEO Specialist + Content Writer
STEP 1: Keyword Research (Weekly - SEO Specialist)
- Use Ahrefs, SEMrush, or similar tool
- Find keywords with decent search volume (100-5,000 monthly searches), medium to low difficulty, commercial or informational intent
- Examples: "AI consulting Australia", "MVP development Sydney", "how to automate business processes"
- Create a list of 10-20 target keywords per month
STEP 2: Create Content Brief (SEO Specialist)
- Target keyword and secondary keywords
- Search intent (what the reader wants)
- Suggested title and headings (H1, H2, H3)
- Word count (800-1,200 for standard, 2,000+ for pillar)
- Competitor articles to reference
- CTAs to include (book a call, start trial, learn more)
STEP 3: Write the Article (Content Writer)
- Follow the content brief
- Write in Agentive brand voice (professional, direct, specific)
- Use Australian English (colour, organisation, centre)
- NEVER use em dashes; use commas, colons, or semicolons instead
- Include statistics, examples, and proof points
- Add internal links to other Agentive pages
- Include 2-3 CTAs throughout the article
STEP 4: SEO Optimisation (SEO Specialist)
- Optimise title tag (include keyword, under 60 characters)
- Write meta description (include keyword, 150-160 characters)
- Check keyword in H1, first paragraph, and throughout
- Add alt text to all images with keywords
- Create clean URL slug with keyword
- Add schema markup for AEO (FAQ schema, HowTo schema)
STEP 5: AEO Optimisation (SEO Specialist)
- AEO = Answer Engine Optimisation (for AI search like ChatGPT, Perplexity)
- Add clear, direct answers to questions in the content
- Use question-based headings (H2: "What is an AI Employee?")
- Add FAQ section at the end with common questions
- Use bullet points and numbered lists
- Add TL;DR or summary section at the top
STEP 6: Publish on agentive.au/blog
- Upload to CMS
- Double-check formatting
- Submit URL to Google Search Console
- Add to sitemap
Human Experts Required
| Role | Responsibilities | Time | Cost |
|---|
| SEO Specialist | Keyword research, content briefs, optimisation, technical SEO | 10-15 hrs/week | A$1,500-3,000/month |
| Content Writer | Writing articles, following brand voice, meeting deadlines | 15-20 hrs/week | A$2,000-4,000/month |
2.2 Medium.com Publication
Purpose: Republish blog content on Medium to reach a wider audience and drive traffic back to agentive.au.
Cost: A$50 per year for Medium publication
IMPORTANT: Medium does not support API publishing. Any automation attempts will get your account banned. This must be done manually.
SETUP (One-time)
- Sign up for Medium account
- Create a publication (A$50/year)
- Set up publication branding (logo, description, colours)
- Publication name: "Agentive" or "AI Employees by Agentive"
STEP 1: After Publishing on agentive.au (Wait 24-48 hours)
- Wait for Google to index the original article first
- This ensures agentive.au gets SEO credit as the original source
STEP 2: Republish on Medium (MANUAL)
- Copy the article content
- Paste into Medium editor
- IMPORTANT: Add canonical link to original article on agentive.au (Settings → Advanced → Canonical URL)
- Adjust headline if needed for Medium audience
- Add relevant Medium tags (AI, Technology, Business, Automation)
STEP 3: Add CTAs to the Article
- Add 2-3 CTAs within the article linking to agentive.au
- CTA examples: "Learn more at agentive.au", "Book a free AI assessment at agentive.au"
- Add a CTA at the end: "Originally published at agentive.au"
STEP 4: Publish Under Publication
- Publish under your Agentive publication (not personal profile)
- This builds the publication's following over time
| Activity | Details |
|---|
| Frequency | 2-4 articles per week |
| Time per article | 20-30 minutes |
2.3 LinkedIn Content Posts
Purpose: Post short-form content on LinkedIn to engage your network and drive traffic to blog posts.
STEP 1: Create Short-Form Version of Blog Post
- Take key insights from the full blog post
- Write a 300-500 word LinkedIn post
- Structure: Hook (first 2 lines) → Body (3-5 key points) → CTA (link to full article)
STEP 2: Write a Strong Hook
- The first 2 lines are crucial (visible before "see more")
- Use a surprising stat, bold statement, or question
- Examples: "We delivered a project 60% faster than our client expected.", "Most businesses are wasting 70% on IT consulting. Here's why."
STEP 3: Format for Readability
- Use short paragraphs (1-2 sentences each)
- Use line breaks between paragraphs
- Use bullet points for lists
- Use emojis sparingly (1-2 max, if at all)
STEP 4: Add CTA and Link
- End with clear CTA: "Read the full guide →"
- Add link to full article on agentive.au
- LinkedIn suppresses posts with links, so some put link in comments
STEP 5: Post and Engage
- Post during optimal times (Tue-Thu, 8-10am AEST)
- IMPORTANT: Stay online for 30-60 minutes after posting
- Reply to every comment quickly (this boosts reach)
- Like and engage with commenters
ALSO USE ARASH'S PERSONAL PROFILE: Personal profiles get more reach than company pages. Post thought leadership content from Arash's profile. Share company posts from Arash's profile.
2.4 Reddit Community Engagement
Purpose: Build presence on Reddit by answering questions and providing value, naturally mentioning agentive.au.
Who Does This: Dedicated Community Manager (FULL-TIME role)
CRITICAL: Reddit bans API usage for promotional activity. All engagement must be done manually. NEVER use automation tools.
Setup Phase (Weeks 1-4)
STEP 1: Create Email Accounts
- Create 40-50 unique email addresses
- Use different email providers (Gmail, Outlook, ProtonMail)
- Use realistic names, not obvious fakes
STEP 2: Create Reddit Accounts
- Create one Reddit account per email
- Use different usernames (not connected to Agentive)
- Complete profiles with avatars and bios
- Use different devices/IPs if possible (VPN or mobile data)
STEP 3: Age the Accounts (2-4 weeks)
- DO NOT promote anything during this period
- Build karma by genuinely participating: Upvote good content, comment helpfully, post interesting content
- Each account needs minimum 100-500 karma before using for promotion
Daily Operations (After accounts are aged)
STEP 4: Monitor Target Subreddits (Morning - 2 hours)
- Check these subreddits daily: r/artificial, r/MachineLearning, r/startups, r/Entrepreneur, r/australia, r/sydney, r/melbourne, r/webdev, r/SaaS
- Look for questions about: AI implementation, IT consulting, automation, MVP development, virtual assistants
STEP 5: Answer Questions Helpfully
- Write detailed, genuinely helpful answers
- Provide real value FIRST
- Mention agentive.au ONLY when it naturally fits
- Example: "I work in this space, and from what I've seen, AI employees can handle about 70% of routine IT tasks. Companies like agentive.au are doing interesting work here..."
- DO NOT just drop links without context
- Use different accounts for different answers
STEP 6: Strategic Question & Answer (Afternoon - 2 hours)
- Post a question from Account A: "Has anyone used AI tools to speed up IT project delivery? Looking for options in Australia."
- Wait 1-2 hours
- Answer from Account B with detailed, helpful response mentioning agentive.au naturally
- Upvote the answer from 2-3 other accounts (sparingly)
KEY RULES (MUST FOLLOW):
- NEVER use Reddit API (instant ban)
- NEVER use automation tools (instant ban)
- Provide 80% pure value, 20% mentions
- Vary writing styles across accounts
- Don't promote in the same thread with multiple accounts
- If caught, account is burned. Never reuse.
- Use VPN or different IPs/devices for different accounts
- Read each subreddit's rules before posting
Human Expert Required
| Role | Community Manager (FULL-TIME DEDICATED) |
|---|
| Responsibilities | Reddit and Facebook engagement, account management, content posting |
|---|
| Time Required | 4-6 hours per day |
|---|
| Cost | A$3,000-4,500/month |
|---|
| Critical Note | This CANNOT be a part-time role. Community building requires consistency and dedication. |
|---|
2.5 Facebook Community Engagement
Purpose: Same as Reddit. Engage in Facebook groups, answer questions, and mention agentive.au naturally.
Who Does This: Same Community Manager as Reddit
SETUP: Create Facebook Accounts
- Use the same 40-50 email addresses created for Reddit
- Create Facebook accounts with realistic profiles
- Add profile photos, cover photos, basic info
- Add some friends, join some groups, look like real users
- Age accounts for 1-2 weeks before heavy activity
Join Target Facebook Groups
- Australian Startups, Small Business Australia
- AI and Machine Learning, Digital Marketing Australia
- Sydney/Melbourne Business Networks
- Entrepreneurs Australia, IT Professionals Australia
Daily Operations
- Monitor groups for questions about IT services, AI implementation, virtual assistants, business automation
- Same approach as Reddit: Provide genuine, helpful answers
- Mention agentive.au when naturally relevant
- Use different accounts for different answers
2.6 Google Business Profile
Purpose: Keep Google Business Profile active and updated to improve local search visibility.
Weekly Tasks
Task 1: Post Updates (2-3 per week)
- Post types: Blog post highlights, special offers, tips and insights, event announcements
- Keep posts short (150-300 words)
- Include a CTA (learn more, book now, call us)
- Add an image to each post
Task 2: Add Photos (1-2 per week)
- Office/workspace photos, team photos, product screenshots, event photos
- Keep images professional and on-brand
Daily Tasks
Task 3: Respond to Reviews (Within 24 hours)
- Thank every positive reviewer
- Address negative reviews professionally: Acknowledge concern, apologise if appropriate, offer to resolve offline, never argue publicly
Task 4: Answer Questions
- Check Q&A section daily
- Answer customer questions promptly
- Seed common questions proactively: Q: "Do you offer free trials?" A: "Yes! We offer a free 7-day trial. Book a call at agentive.au"
| Role | Virtual Assistant or Local SEO Specialist |
|---|
| Time Required | 3-5 hours per week |
|---|
| Cost | A$300-600/month |
|---|
2.7 Video Marketing (YouTube)
Purpose: Create educational videos that establish thought leadership and drive traffic to agentive.au.
Long-Form YouTube Videos (5-10 minutes)
STEP 1: Topic Selection and Script (Video Producer)
- Choose topic based on: Keyword research, common customer questions, industry trends
- Write detailed script or outline
- Include key points, examples, and CTAs
- Plan visuals (screen recordings, slides, B-roll)
- Time: 2-3 hours
STEP 2: Recording (Video Producer or Arash)
- Set up: Good lighting, clean background, quality microphone, camera at eye level
- Record: On-camera talking head, screen recording with voiceover, or combination
- Time: 1-2 hours
STEP 3: Editing (Video Editor)
- Cut out mistakes, pauses, ums
- Add intro animation (5-10 seconds, branded)
- Add lower thirds, B-roll, background music, graphics
- Colour correction, end screen with CTAs, outro
- Export in 1080p or 4K
- Time: 3-5 hours
STEP 4: Thumbnail Creation (Video Editor)
- Create eye-catching thumbnail (1280x720)
- Include: Face with expression, large readable text (3-5 words max), brand colours, high contrast
- Time: 30 minutes
STEP 5: Upload and Optimise (Video Producer)
- Write SEO title (include keyword, under 60 characters)
- Write detailed description: Hook, summary, timestamps, links to agentive.au
- Add tags (10-15 keywords), cards, end screens
- Time: 30-60 minutes
Short-Form Videos (Reels/Shorts)
STEP 1: Extract Best Clip
- Watch the full YouTube video
- Identify the best 30-60 second segment: Most interesting insight, surprising fact, or actionable tip
STEP 2: Reformat to Vertical
- Change aspect ratio to 9:16 (vertical)
- Reframe to keep subject centred
STEP 3: Add Hook and Captions
- Add text hook in first 1-2 seconds
- Add captions/subtitles (REQUIRED for silent viewing)
- Add CTA at end: "Watch full video (link in bio)"
STEP 4: Distribute to All Platforms
- YouTube Shorts: Link to full video in description
- Instagram Reels: "Link in bio" CTA
- LinkedIn Video: Link in post text
- TikTok: "Link in bio" CTA
| Content Type | Frequency |
|---|
| Long-form YouTube video | 1-2 per week |
| Short-form videos (per long-form) | 1-2 shorts per video |
| Platform uploads | Each short → 4 platforms |
Human Experts Required
| Role | Responsibilities | Time | Cost |
|---|
| Video Producer | Topic selection, scripting, recording, uploading | 10-15 hrs/week | A$2,000-4,000/month |
| Video Editor | Editing, thumbnails, short-form creation | 15-20 hrs/week | A$1,500-3,000/month |
3. PAID ADVERTISING
3.1 Google Ads
Budget: A$50 per day = A$1,500 per month
Setup (Week 1)
STEP 1: Keyword Research
- Brand: "Agentive", "Agentive AI"
- Service: "AI consulting Australia", "MVP development Sydney"
- Problem: "speed up IT projects", "reduce IT costs"
- Competitor: Competitor brand names (carefully)
STEP 2: Campaign Structure
- Brand Campaign (15% of budget): Protect brand searches
- Service Campaign (50% of budget): Lead generation
- Competitor Campaign (15% of budget): Capture competitor traffic
- Remarketing Campaign (20% of budget): Convert warm leads
STEP 3: Ad Copy Writing
- Write multiple ad variants per campaign
- Include keywords in headlines
- Highlight key benefits: "60% Faster", "70% Cheaper", "24/7"
- Clear CTAs: "Book Free Call", "Start Free Trial"
STEP 4: Landing Page Setup
- Create dedicated landing pages for each campaign
- Match ad message to landing page headline
- Clear CTA above the fold
- Fast loading (<3 seconds)
STEP 5: Conversion Tracking
- Set up Google Ads conversion tracking
- Track: Form submissions, phone calls, trial signups
- Connect to Google Analytics
Ongoing Management
| Frequency | Tasks |
|---|
| Daily (30 min) | Check metrics, adjust bids, pause underperformers, monitor budget |
| Weekly (2 hrs) | Review search terms, A/B test ad copy, analyse conversions, adjust budget allocation |
3.2 Instagram Ads
Budget: A$10 per day = A$300 per month
Start Date: Month 3 (after 2 months of organic Instagram posting)
PREREQUISITES (Months 1-2):
- Post organically for 2 months
- Have minimum 50 posts on Instagram
- Establish consistent content style
- Build initial audience (even small)
- Understand what content resonates
Instagram ads work better with an established presence. Cold ads to an empty profile don't convert well.
Campaign Types
- Retargeting: Show ads to website visitors
- Lookalike: Target people similar to your customers
- Video Views: Promote your Reels content
Ad Creative
- Use best-performing organic Reels as ads
- Use carousel ads showing benefits
- Use customer testimonial videos
- Match the organic content style
Targeting
- Location: Australia
- Age: 25-55
- Interests: Business, Technology, Entrepreneurship, AI
- Behaviours: Business decision makers
Human Expert Required
| Role | PPC/Paid Media Specialist |
|---|
| Responsibilities | Google Ads and Instagram Ads management, optimisation, reporting |
|---|
| Time Required | 5-10 hours per week |
|---|
| Cost | A$1,500-2,500/month or 15-20% of ad spend |
|---|
Team Summary
Full Team Structure
| # |
Role |
Responsibilities |
Time |
Cost/Month |
| 1 |
SDR/Virtual Assistant |
LinkedIn outreach, meeting booking |
2-3 hrs/day |
A$500-1,500 |
| 2 |
SEO Specialist |
Keyword research, optimisation, technical SEO |
10-15 hrs/week |
A$1,500-3,000 |
| 3 |
Content Writer |
Blog posts, Medium, LinkedIn content |
15-20 hrs/week |
A$2,000-4,000 |
| 4 |
Community Manager |
Reddit + Facebook engagement (FULL-TIME) |
4-6 hrs/day |
A$3,000-4,500 |
| 5 |
Social Media Manager |
Distribution, posting, engagement |
10-15 hrs/week |
A$1,500-2,500 |
| 6 |
Video Producer |
Scripts, recording, YouTube management |
10-15 hrs/week |
A$2,000-4,000 |
| 7 |
Video Editor |
Editing, thumbnails, shorts creation |
15-20 hrs/week |
A$1,500-3,000 |
| 8 |
PPC Specialist |
Google Ads, Instagram Ads |
5-10 hrs/week |
A$1,500-2,500 |
|
TOTAL TEAM |
|
|
A$13,500-24,000 |
Additional Costs
| Item | Cost/Month |
|---|
| Google Ads budget | A$1,500 |
| Instagram Ads budget (from Month 3) | A$300 |
| Medium publication | A$4 |
| Tools (Ahrefs, scheduling, etc.) | A$500 |
| TOTAL ADDITIONAL | A$2,304 |
Grand Total
| Minimum | Maximum |
|---|
| Team Cost | A$13,500 | A$24,000 |
| Additional Costs | A$2,304 | A$2,304 |
| GRAND TOTAL | A$15,804 | A$26,304 |
Hiring Priority Order
| Priority | Role | Why First |
|---|
| 1 | SDR/VA | Immediate lead generation; fastest path to revenue |
| 2 | Content Writer | Foundation for all inbound marketing |
| 3 | Community Manager | Reddit/Facebook takes months to build; start early |
| 4 | SEO Specialist | Optimise content for search |
| 5 | Video Producer | After content pipeline is established |
| 6 | Video Editor | When video volume increases |
| 7 | PPC Specialist | When ready to scale paid ads |
| 8 | Social Media Manager | Can be combined with other roles initially |
Last Updated: February 2026