Brand Book 2025
Agentive
Brand Guidelines
Complete brand identity, visual guidelines, and marketing plan for Australia's AI-native IT delivery platform.
Brand Book 2025
Complete brand identity, visual guidelines, and marketing plan for Australia's AI-native IT delivery platform.
Everything you need to create consistent, on-brand experiences across all touchpoints.
Mission, vision, values, brand personality, and target audience definitions.
Logo versions, clear space, sizing, placement, and usage rules.
Primary, secondary, and semantic colours with hex codes and usage guidelines.
Font families, type scale, hierarchy, and responsive typography rules.
Writing principles, key messages, vocabulary guide, and audience-specific messaging.
Layout, components, animations, spacing, and responsive design patterns.
Image style, categories, treatments, and specifications for visual content.
Platform-specific strategies, content guidelines, and engagement rules.
Document templates, presentation guides, and web component patterns.
Our colours convey trust, innovation, and energy while maintaining excellent accessibility.
Inter for all text, Fira Code for technical content. Clean, modern, and highly readable.
Comprehensive strategy for building brand awareness and driving growth in 2025.
Full strategy with goals, KPIs, channel strategy, content calendar, and budget allocation.
Direct and indirect competitors, positioning matrix, and competitive advantages.
Campaign framework, channel specs, measurement standards, and examples.
Essential brand elements at a glance.
| Element | Value |
|---|---|
| Primary Blue | #0066FF |
| Secondary Teal | #00D4AA |
| Accent Cyan | #76FFE4 |
| Gold | #C9A227 |
| Primary Font | Inter |
| Code Font | Fira Code |
| Tagline | From AI Strategy to AI Employees |
| Website | agentive.au |